Enterprise Sales · Fintech · Payments · Insurance · SaaS · Access · Health · Energy · Commerce

Dara Mbah — Enterprise Sales Executive

Fintech, Payments, Insurance, Access Management, Healthcare, Energy & Commerce

13+ years originating and closing complex enterprise deals across payments modernisation, insurance platforms, access management, healthcare SaaS, energy digital services and large-scale commerce — £8.5M+ closed-won, deals from £280K to £1M+ ACV.

Trusted across leading fintech, payments, insurance, energy, healthcare and SaaS organisations

  • Fiserv company brand logo
  • UL Solutions company brand logo
  • Landmark Information Group company brand logo
  • Cashplus company brand logo
  • Fiserv company brand logo
  • UL Solutions company brand logo
  • Landmark Information Group company brand logo
  • Cashplus company brand logo

About

Trusted advisor to the C-suite across Technology, Product, Operations & Commercial.

I work with C-suite stakeholders across Technology, Product, Operations and Commercial functions to commit to multi-million-pound investment decisions. My specialism is navigating complex buying groups of six or more stakeholders and repositioning ambitious transformation programmes as outcome-led commercial propositions tied to measurable ROI.

Whether it's an ISO 20022 migration across a Tier 1 bank, a Guidewire PolicyCenter rollout for a P&C insurer, an access-management or tenant-verification platform, a healthcare SaaS go-to-market, or a Microsoft Dynamics 365 and SAP S/4HANA commerce programme, my job is the same: bring clarity to complexity, build conviction across the committee, and close.

Track Record

Numbers that matter.

  • £22M+

    Qualified pipeline generated

  • £8.5M+

    Closed-won revenue

  • £280K–£1M+

    Deal size (ACV)

  • 110%

    Quota attainment (Fiserv)

  • ~25%

    Sales cycle compression

  • 30+

    Tier 1 clients served in regulated sectors

Selected Wins

Deal stories — how complex enterprise pursuits actually closed.

Payments · Fiserv

ISO 20022 payments transformation

Closed-won

£4.2M+

Challenge
30+ Tier 1 banks across EMEA & North America faced complex SWIFT MT → MX migration in a regulated, long-cycle market.
Approach
Repositioned the programme as an outcome-led commercial proposition tied to regulatory resilience and time-to-value; sold across Technology, Operations and Commercial buying groups.
Result
110% quota attainment with £10M+ qualified pipeline behind it.

Insurance SaaS · Guidewire

Legacy platform displacement in P&C insurance

Active contract value

£4M+

Challenge
UK & European P&C carriers were trapped on legacy Majesco and in-house policy platforms that slowed product launches and inflated run costs.
Approach
Positioned Guidewire PolicyCenter, ClaimCenter and BillingCenter as a modern, configurable insurance suite; built the TCO and time-to-value case for underwriting, claims and finance leaders.
Result
Three competitive displacements and a roadmap that unlocked ongoing expansion across the carrier base.

Access & Data · UL Solutions

Tenant management API solution

Implementation pipeline supported

£6M+

Challenge
Enterprise clients needed to integrate UL Solutions’ tenant verification and compliance data via API, but incumbent integration vendors were deeply embedded.
Approach
Sold the tenant management API solution as a scalable, developer-friendly platform win; ran tailored demos for technical buyers and aligned procurement and operations stakeholders around faster implementation.
Result
Four competitive enterprise wins at £150K+ ACV and smoother implementation programmes that reduced post-go-live support demand.

What stakeholders say

In their own words.

"Dara brings rare discipline to enterprise sales. He turned complex ISO 20022 conversations into a clear commercial roadmap, built a £10M+ pipeline, and closed £4.2M+ while still keeping the deal quality high. His ability to align Technology, Operations and Commercial stakeholders is what sets him apart."

Daniel M

Sales Director · Fiserv

"Working with Dara on the UK Gas & Electric CSS programme and wider government digital opportunities was a game-changer. He understands procurement, knows how to accelerate complex proposals, and consistently built a qualified pipeline that converted into real revenue."

Matthew T

CFO · Landmark Information Group

"Dara is a seller who actually understands the product and the technical buyer. He helped us win several competitive enterprise deals at £150K+ ACV, displacing incumbents in API integration, and his commercial input directly supported smoother, faster implementation programmes."

Muhan P

CTO/CIO · UL Solutions

What I Sell

Complex products, sold with rigour.

01

Payments modernisation & ISO 20022

SWIFT MT → MX migration programmes across global Tier 1 banks in EMEA and North America.

02

Core banking & financial services transformation

Fiserv-led ISO 20022, merchant onboarding and reconciliation programmes positioned as outcome-led commercial propositions.

03

Insurance, access & compliance platforms

Guidewire P&C transformations, tenant verification APIs, and access-management solutions for regulated buyers.

04

Healthcare, energy & commerce SaaS

Medical SaaS go-to-market, UK energy digital programmes, and Dynamics 365 / SAP-powered commerce platforms.

05

Enterprise SaaS delivery

Microsoft Dynamics 365 and SAP S/4HANA — orchestrating multi-stakeholder buying groups.

06

C-suite deal orchestration

MEDDPICC, BANT and value-based selling across complex 6+ stakeholder committees.

How I Sell

Senior, structured selling — built for complex committees.

01

Multi-stakeholder, C-suite engagement

Navigating buying groups of 6+ across Technology, Product, Operations and Commercial.

02

Outcome-led positioning

Reframing complex transformation as ROI tied to measurable business value.

03

Disciplined qualification

MEDDPICC and BANT discovery to de-risk and accelerate.

04

End-to-end orchestration

Owning the cycle from origination to signature and into expansion.

Methodology

How I qualify and close.

MEDDPICC sales qualification methodology diagram

MEDDPICC

Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Identify Pain, Champion, Competition — my default qualification spine for 6+ stakeholder enterprise pursuits.

BANT qualification framework: Budget, Authority, Need, Timing

BANT

Budget, Authority, Need, Timing — used early-cycle to disqualify fast and protect pipeline integrity before MEDDPICC depth.

Selected Experience

Recent mandates.

  1. Fiserv company brand logo

    Fiserv

    Enterprise SaaS Sales Executive — Fintech & Payments Transformation

    Jul 2023 — Present

    • £10M+ qualified pipeline, £4.2M+ closed-won, 110% quota attainment.
    • Led ISO 20022 (SWIFT MT → MX) commercial conversations across 30+ Tier 1 banks in EMEA and North America.
    • Partner selling motions with Salesforce, Clover and LexisNexis unlocking repeat enterprise revenue.
  2. UL Solutions company brand logo

    UL Solutions

    Senior Sales Executive / BDM — SaaS & Data Platforms

    Aug 2021 — Jun 2023

    • Four competitive enterprise wins at £150K+ ACV, displacing incumbent API integration vendors.
    • Supported £6M+ in client implementation programmes; reduced post-go-live support demand by 40%.
  3. Landmark Information Group company brand logo

    Landmark Information Group

    Senior Solutions Consultant — Government Digital & SaaS

    Dec 2019 — Aug 2021

    • £5M+ qualified pipeline and £1.5M+ closed across the UK Gas & Electric CSS programme (Ofgem, Smart DCC).
    • Accelerated proposal turnaround ~30% on UK Government Digital Marketplace opportunities.
  4. LumiraDX Caresolutions company brand logo

    LumiraDX Caresolutions

    Sales Executive / BD — Healthcare SaaS Platforms

    Jun 2017 — Nov 2019

    • Drove an AWS-hosted medical SaaS across UK and US health markets; £550K+ ARR portfolio across 12+ accounts.
    • Built cross-Atlantic C-level relationships, reducing average go-live by three weeks.
  5. Boohoo Group Plc company brand logo

    Boohoo Group Plc

    Account Manager — Dynamics 365 & eCommerce

    Jul 2016 — May 2017

    • £3.5M+ qualified pipeline and £1.2M+ closed across UK & EMEA retail partners (avg £200K+ ACV).
    • Positioned Dynamics 365 and SAP-powered fulfilment, payments and customer journey capabilities.
  6. Guidewire Software company brand logo

    Guidewire Software

    Account Manager — Insurance SaaS Platforms

    Mar 2009 — Jun 2016

    • £4M+ active contract value across 8+ UK & European P&C carriers on PolicyCenter, ClaimCenter, BillingCenter.
    • Three competitive wins vs Majesco and legacy incumbents on TCO and time-to-value.
  7. Superdry company brand logo

    Superdry

    Test Lead — eCommerce & Retail Systems

    2007 — 2009

    • Led QA and test delivery for Superdry's e-commerce platform, supporting high-growth digital retail operations.
    • Built structured testing processes that improved release reliability and customer experience across online channels.

Sectors

Where I operate.

  • Fintech & Payments
  • Core Banking
  • Insurance SaaS
  • Access Management & Identity
  • Government Digital Services
  • Healthcare SaaS
  • Energy & Utilities
  • Commerce & B2B Platforms

Credentials and tooling

Certifications

Credentialed across the stack.

  • SAP S/4HANA Certified Associate
  • Microsoft Dynamics 365 Fundamentals
  • AWS Cloud Practitioner
  • AWS AI Practitioner
  • Microsoft Azure Fundamentals
  • BCS Agile Foundation

Tooling

Day-to-day toolkit.

  • Salesforce
  • HubSpot
  • Dynamics 365 CRM
  • Apollo.io
  • LinkedIn Sales Navigator
  • Power BI
  • Azure
  • AWS
  • Snowflake
  • Jira
  • Postman
  • AI proposal tools

Contact

Let's talk about your pipeline.

Available immediately for permanent, hybrid or remote senior enterprise sales roles in fintech, payments, insurance, access management, healthcare, energy and SaaS.

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