Enterprise Sales · Fintech · Payments · SaaS

Dara Mbah — Enterprise Sales Executive

Enterprise Sales Executive — Fintech, Payments & SaaS

13+ years originating and closing complex enterprise deals across payments modernisation, core banking and large-scale SaaS — £8.5M+ closed-won, deals from £280K to £1M+ ACV.

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Trusted across leading fintech, payments and SaaS organisations

About

Trusted advisor to the C-suite across Technology, Product, Operations & Commercial.

I work with C-suite stakeholders across Technology, Product, Operations and Commercial functions to commit to multi-million-pound investment decisions. My specialism is navigating complex buying groups of six or more stakeholders and repositioning ambitious transformation programmes as outcome-led commercial propositions tied to measurable ROI.

Whether it's an ISO 20022 migration across a Tier 1 bank, a Guidewire PolicyCenter rollout for a P&C insurer, or a Microsoft Dynamics 365 and SAP S/4HANA SaaS programme, my job is the same: bring clarity to complexity, build conviction across the committee, and close.

Track Record

Numbers that matter.

£22M+
Qualified pipeline generated
£8.5M+
Closed-won revenue
£280K–£1M+
Deal size (ACV)
110%
Quota attainment (Fiserv)
~25%
Sales cycle compression
30+
Tier 1 banks served, ISO 20022

Selected Wins

Deal stories — how complex enterprise pursuits actually closed.

Payments · Fiserv

ISO 20022 payments transformation

Closed-won

£4.2M+

Challenge: 30+ Tier 1 banks across EMEA & North America faced complex SWIFT MT → MX migration in a regulated, long-cycle market.
Approach: Repositioned the programme as an outcome-led commercial proposition tied to regulatory resilience and time-to-value; sold across Technology, Operations and Commercial buying groups.
Result: 110% quota attainment with £10M+ qualified pipeline behind it.

Logistics SaaS · Cox Automotive

Logistics platform displacement

Closed

£2.5M+

Challenge: Enterprise clients running legacy logistics platforms across European markets.
Approach: Positioned scalability, data integrity and faster implementation on the Manhattan Active suite; ran AI-powered demos and tailored commercial proposals.
Result: Top EMEA performer with ~25% shorter sales cycle.

Core Banking · Metro Bank

Core banking new-business

New B2B revenue

£1.8M+

Challenge: Winning SME and mid-market corporate clients against established high-street incumbents.
Approach: Structured tailored commercial banking propositions across lending, FX and payments with a service-led model.
Result: 3 competitive wins at average £450K+ ACV.

What stakeholders say

In their own words.

"Dara brings rare discipline to enterprise sales. He turned complex ISO 20022 conversations into a clear commercial roadmap, built a £10M+ pipeline, and closed £4.2M+ while still keeping the deal quality high. His ability to align Technology, Operations and Commercial stakeholders is what sets him apart."

Daniel M

Sales Director · Fiserv

"Working with Dara on the UK Gas & Electric CSS programme and wider government digital opportunities was a game-changer. He understands procurement, knows how to accelerate complex proposals, and consistently built a qualified pipeline that converted into real revenue."

Matthew T

CFO · Landmark Information Group

"Dara is a seller who actually understands the product and the technical buyer. He helped us win several competitive enterprise deals at £150K+ ACV, displacing incumbents in API integration, and his commercial input directly supported smoother, faster implementation programmes."

Muhan P

CTO/CIO · UL Solutions

What I Sell

Complex products, sold with rigour.

Payments modernisation & ISO 20022

SWIFT MT → MX migration programmes across global Tier 1 banks in EMEA and North America.

Core banking & payments transformation

Fiserv-led ISO 20022, merchant onboarding and reconciliation programmes positioned as outcome-led commercial propositions.

Enterprise SaaS delivery

Microsoft Dynamics 365 and SAP S/4HANA — orchestrating multi-stakeholder buying groups.

C-suite deal orchestration

MEDDICC, BANT and value-based selling across complex 6+ stakeholder committees.

Partner & channel selling

Salesforce, Clover and LexisNexis ecosystems — co-selling motions and joint pipeline.

How I Sell

Senior, structured selling — built for complex committees.

Multi-stakeholder, C-suite engagement

Navigating buying groups of 6+ across Technology, Product, Operations and Commercial.

Outcome-led positioning

Reframing complex transformation as ROI tied to measurable business value.

Disciplined qualification

MEDDICC and BANT discovery to de-risk and accelerate.

End-to-end orchestration

Owning the cycle from origination to signature and into expansion.

Methodology

How I qualify and close.

MEDDPICC

Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Identify Pain, Champion, Competition — my default qualification spine for 6+ stakeholder enterprise pursuits.

BANT

Budget, Authority, Need, Timing — used early-cycle to disqualify fast and protect pipeline integrity before MEDDPICC depth.

Selected Experience

Recent mandates.

Fiserv
Enterprise SaaS Sales Executive — Fintech & Payments Transformation
Jul 2023 — Present
- £10M+ qualified pipeline, £4.2M+ closed-won, 110% quota attainment.
- Led ISO 20022 (SWIFT MT → MX) commercial conversations across 30+ Tier 1 banks in EMEA and North America.
- Partner selling motions with Salesforce, Clover and LexisNexis unlocking repeat enterprise revenue.
UL Solutions
Senior Sales Executive / BDM — SaaS & Data Platforms
Aug 2021 — Jun 2023
- Four competitive enterprise wins at £150K+ ACV, displacing incumbent API integration vendors.
- Supported £6M+ in client implementation programmes; reduced post-go-live support demand by 40%.
Landmark Information Group
Senior Solutions Consultant — Government Digital & SaaS
Dec 2019 — Aug 2021
- £5M+ qualified pipeline and £1.5M+ closed across the UK Gas & Electric CSS programme (Ofgem, Smart DCC).
- Accelerated proposal turnaround ~30% on UK Government Digital Marketplace opportunities.
LumiraDX Caresolutions
Sales Executive / BD — Healthcare SaaS Platforms
Jun 2017 — Nov 2019
- Drove an AWS-hosted medical SaaS across UK and US health markets; £550K+ ARR portfolio across 12+ accounts.
- Built cross-Atlantic C-level relationships, reducing average go-live by three weeks.
Boohoo Group Plc
Account Manager — Dynamics 365 & eCommerce
Jul 2016 — May 2017
- £3.5M+ qualified pipeline and £1.2M+ closed across UK & EMEA retail partners (avg £200K+ ACV).
- Positioned Dynamics 365 and SAP-powered fulfilment, payments and customer journey capabilities.
Guidewire Software
Account Manager — Insurance SaaS Platforms
Mar 2009 — Jun 2016
- £4M+ active contract value across 8+ UK & European P&C carriers on PolicyCenter, ClaimCenter, BillingCenter.
- Three competitive wins vs Majesco and legacy incumbents on TCO and time-to-value.
Superdry
Test Lead — eCommerce & Retail Systems
2007 — 2009
- Led QA and test delivery for Superdry's e-commerce platform, supporting high-growth digital retail operations.
- Built structured testing processes that improved release reliability and customer experience across online channels.

Sectors

Where I operate.

Fintech & Payments
Core Banking
Insurance SaaS
Government Digital Services
Medical SaaS
eCommerce & B2B Platforms

Certifications

Credentialed across the stack.

SAP S/4HANA Certified Associate
Microsoft Dynamics 365 Fundamentals
AWS Cloud Practitioner
AWS AI Practitioner
Microsoft Azure Fundamentals
PMP
BCS Agile Foundation

Tooling

Day-to-day toolkit.

Salesforce
HubSpot
Dynamics 365 CRM
Apollo.io
LinkedIn Sales Navigator
Power BI
Azure
AWS
Snowflake
Jira
Postman
AI proposal tools

Contact

Let's talk about your pipeline.

Available immediately for permanent, hybrid or remote senior enterprise sales roles in fintech, payments and SaaS.

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